How to stay relevant as a real estate agent
With the advancement of technology nowadays, many things can be easily
done and completed through technology, such as transactions and buying
processes. Technology shortens the process of buying and payment making,
therefore, the real estate industries have also jump onto the bandwagon and
start using technology as part of the dealing
processes and also a way to check on Malaysia property market.
Social media such as Facebook and Instagram are widely used to market their
services and products. Websites are used to offer their listing services and
allow interested buyers to have a virtual view on the properties. With such
advancement of technology nowadays, buyers and sellers can easily carry out the
transactions. Make sure you get your license and get certified with Lembaga
Penilai, Pentaksir, Ejen Harta Tanah & Pengurus Harta (LPPEH) before you start working as a real estate agent. This article will
guide you through the tips on staying
relevant as a real estate agent.
1. Online presence
As the digital age continues to evolve, it
is essential for real estate agent to know that online presence plays an
important role in marketing their products. With the abundance of available
online shopping plateform, people nowadays go online when it comes to shopping.
Gone were the days where people have to go to physical stores to do their
shoppings. With the improving technology today, many homebuyers are browsing
through the internet to look for a property that is suitable to their needs.
Research and homework are done through the internet. Homebuyers can now browse
through pictures of properties and make a price comparison of their desired
houses before making a decision. That being said, most buyers would skip hiring
a broker and go straight to hiring a professional in helping them with the
paperwork. They prefer taking all the real estate transactions into their own
hands.
Therefore, real estate agent must keep up
with the current technology to let homebuyers know that technology cannot
replace the skill and expertise of a broker and that innovation has its
shortcoming too. Brokers need to gain their credibility from the clients
through online platforms to establish an online presence.
2. Social media
People nowadays are using their mobile
devices to search for potential properties. Facebook, Instagram and Twitter
have become great platforms for people to share photos and post videos. Social
media users are aware of the uses of their social media accounts, therefore, real
estate agents should make full use of their social media accounts to build
their online presences to the public or their target market by showcasing their
properties and services offered. That being said, real estate agents should
know that social media are used to connect people. Real estate agents should
know how to utilize technology to the fullest and to their advantages, at the
same time, build connection with people. For example, real estate agents can
create a Facebook page to show the listing of properties.
3. Using technology is profitable
With the advancement of technology
nowadays, it has brought us more convenience than inconvenience in our lives.
With the increasing amount of social media applications, we can now easily book
a taxi or make a reservation by just using the applications available and that
has certainly make lives so much easier.
As for people in the real estate industry,
a mobile appliation is useful as brokers or real estate agents can easily
upload the listings of properties into relevant property portals. In addition,
these portals are free and it provides the uploaders with a Customer
Relationship Management (CRM) system. A CRM system
will help you stay organized by keeping the clients’ information well
organized. By doing so, the real estate agents can gain exposure for their
listing and could even gain inquiries from potential buyers. Therefore, real
estate agents should never underestimate the power of technology or social
media. With the advancement of technology nowadays, it could lead to a
guaranteed success deal to the real estate agents. However, do note that the
advancement of technology is only a tool to complement the real estate agent’s
expertise and not too overshadow the expertise the agent has. The abundance of
available information is not a substitute for the expertise and knowledge of an
experienced real estate agent.
In conclusion, technology is a good
platform to expand and build network for real estate agents. Technology, if
used right, it will be a great plateform to help you build a community and
increase communication with your clients. The internet makes the process
of buying and selling property much easier than before. In addition, technology is a tool to improve business relationships
between your clients and yo. However, with the advancement of technology, it has
its own shortcoming as well. Therefore, real estate agents should be cautious
when it comes to using social media. There are also different
ways that real estate agents can use to stay relevant other than using technology.
bagus jg ada apps utk manage listings & client..
ReplyDeleteBagus apps macam ni
ReplyDelete